{"product_id":"bothwell-canopy","title":"Bothwell Canopy","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOverview:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIn collaboration with Bothwell Canopy, MY IT STUDIO created a modern e-commerce website designed to showcase its extensive range of aluminium ute canopies, trays, toolboxes, dog boxes and custom storage solutions. The website was structured to serve both tradies and 4WD owners, helping customers quickly understand the available product types and find the right setup for their vehicle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe project focused on making a technical and high-value product range easier to browse and compare. Clear product categories, featured setups, detailed product information and quote pathways were incorporated throughout the site, alongside information about custom builds, fitment, store pickup and Australia-wide delivery.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eOutcome:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe completed website gives Bothwell Canopy a strong and professional online platform that supports both direct product sales and custom enquiries.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eCustomers can browse gullwing canopies, canopy combos, ute trays, service bodies, toolboxes, dog boxes and accessories, while also comparing popular setups and requesting help with fitment or custom requirements. The website also highlights key trust factors such as 5052 series alloy construction, structural warranty, local store support and delivery options across Australia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe final result is a practical and conversion-focused e-commerce website that makes Bothwell Canopy’s product range easier to understand, reduces uncertainty for customers purchasing higher-value ute equipment and creates a clearer path from product discovery through to purchase or quote request.\u003c\/span\u003e\u003c\/p\u003e","brand":"MY IT STUDIO","offers":[{"title":"Default Title","offer_id":43250646646882,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0242\/5349\/7396\/files\/bothwellcanopy.com.au.png?v=1787712721","url":"https:\/\/my-it.com.au\/zh\/products\/bothwell-canopy","provider":"MY IT STUDIO","version":"1.0","type":"link"}