Acerland

Services:

• Digital Design
• Digital Marketing
• Digital Strategy
• Web Development

Brief:

Sun Auto Group is more than just a car dealership; it’s a trusted destination for automotive enthusiasts where quality meets reliability. Specializing in a wide range of new and pre-owned vehicles, Sun Auto Group offers an exceptional selection of cars designed to fit every need and lifestyle. With a commitment to excellence and customer satisfaction, we provide vehicles that not only deliver performance but also promise comfort and style. Whether you’re a first-time buyer or an experienced driver, Sun Auto Group invites you to explore our diverse collection of cars and discover the perfect vehicle for your journey.

The Website

The Sun Auto Group website project was a significant collaboration that leveraged the full expertise of the My IT Studio team, encompassing strategy, design, development, content creation, and marketing. As one of our most exciting ventures, we worked closely with Sun Auto Group to bring their vision to life, ensuring the site was delivered on time and within budget. This project introduced innovative features that highlight Sun Auto Group’s commitment to quality, customer satisfaction, and automotive excellence, creating an engaging and user-friendly experience for customers exploring their wide range of vehicles and services.

The new Sun Auto Group website features an advanced headless architecture, marking a significant upgrade from the previous platform and delivering key enhancements:

• A sleek, modern, and user-friendly design that enhances the car-buying experience.
• An intuitive vehicle search and filter system, fully integrated, allowing customers to easily browse and discover the perfect car based on their preferences.
• Lightning-fast loading speeds—five times faster than the previous site—ensuring a smooth and enjoyable browsing experience for all users.

Marketing:

During our collaboration with the Sun Auto Group team on their website, it quickly became clear that our expertise in digital strategy and marketing aligned perfectly with their goal of enhancing their online presence. Built on a foundation of trust and a deep understanding of Sun Auto Group’s operations, we conducted a thorough analysis of their digital touchpoints. From this, we developed a comprehensive strategy with a clear roadmap and digital metrics that closely aligned with their internal key performance indicators, ensuring a successful and measurable outcome.

We are thrilled to be collaborating with Sun Auto Group on an ongoing basis to enhance their overall digital marketing strategies, campaigns, and evolving approaches.

To effectively implement our strategies, we are utilizing various platforms, including:

• Google Ads
• Meta Ads
• YouTube Ads
• Display Advertising
• Remarketing Campaigns