Acerland

Services:

• Digital Design
• Digital Marketing
• Digital Strategy
• Web Development

Brief:

Avane is more than just a florist; it’s a vibrant destination for those who appreciate the beauty of thoughtful, stylish gifting. Specializing in stunning floral arrangements, plants, and unique gifts, Avane transforms every occasion with fresh, seasonal blooms and creative designs. With a passion for craftsmanship and a commitment to innovation, we create arrangements that blend elegance with playfulness. Whether it’s a classic bouquet, quirky succulent display, or a delightful gift hamper, Avane invites everyone to experience the joy of giving and receiving beautiful, handcrafted creations that make any day brighter.

The Website

The Avane website project was an exciting collaboration that tapped into the full expertise of the My IT Studio team, covering strategy, design, development, content creation, and marketing. We worked closely with Avane to bring their playful and vibrant brand vision to life, ensuring that the website was delivered on time and within budget. This project introduced unique features that highlight Avane’s commitment to fresh, stylish florals, creative gifting, and excellent customer service. The new website offers an engaging and seamless experience, allowing customers to explore Avane’s stunning flower arrangements, plants, and hampers with ease, making every occasion special.

The new Avane website features an advanced headless architecture, marking a significant upgrade from the previous platform and offering several key improvements:

• A sleek, vibrant, and user-friendly design that enhances the online shopping experience for customers.
• An integrated Product Finder, allowing customers to easily explore and select their perfect floral arrangements, plants, and gifts.
• Lightning-fast loading speeds—five times faster than the previous site—ensuring a smooth, enjoyable browsing experience for all users.

Marketing:

During our collaboration with the Avane team on their website, it quickly became evident that our expertise in digital strategy and marketing was a perfect match for their goal of enhancing their online presence. By building a foundation of trust and a deep understanding of Avane's playful and vibrant brand, we conducted an in-depth analysis of their digital touchpoints. This allowed us to develop a comprehensive strategy with a clear roadmap and digital metrics that aligned closely with their internal key performance indicators, ensuring the success and measurable outcomes of the project.

We are thrilled to be collaborating with Avane on an ongoing basis to enhance their overall digital marketing strategies, campaigns, and evolving approaches.

To effectively implement our strategies, we are utilizing various platforms, including:

• Google Ads
• Meta Ads
• YouTube Ads
• Display Advertising
• Remarketing Campaigns