Cheeky devil Roaster

Services:

• Digital Design
• Digital Marketing
• Digital Strategy
• Web Development

Brief:

Cheeky Devil Roaster is more than just a brand; it's a trusted destination for coffee enthusiasts where quality meets craftsmanship. Specializing in premium, freshly roasted coffee beans and unique blends, Cheeky Devil Roaster elevates every coffee experience. With a passion for artisanal roasting and flavor innovation, we bring together the joy of exceptional taste with the comfort of carefully crafted brews. Embracing the art of coffee, Cheeky Devil Roaster invites all coffee lovers to explore the rich, bold flavors that define our products.

The Website

The Cheeky Devil Roaster website project was a significant endeavor that utilized the full expertise of the My IT Studio team, spanning strategy, design, development, content creation, and marketing. As one of our most ambitious projects, we worked diligently within a tight timeline to ensure the site was delivered on budget and on schedule, enabling Cheeky Devil Roaster to seamlessly transition to their enhanced online platform. This project introduced unique features that highlight Cheeky Devil Roaster’s commitment to quality and accessibility, creating an engaging, user-friendly experience for customers exploring their exceptional range of coffee products.

The new Cheeky Devil Roaster website features an advanced headless architecture, marking a major upgrade from the previous platform and delivering key enhancements:

• A clean, modern, and user-friendly design that elevates the shopping experience.
• An intuitive Coffee Selector, fully API-integrated, making it easy for customers to explore and select their perfect coffee beans or blends.
• Lightning-fast loading speeds—five times faster than the previous site—ensuring a smooth and enjoyable experience for all users.

Marketing:

During our collaboration with the Cheeky Devil Roaster team on their website, it quickly became clear that our expertise in digital strategy and marketing was perfectly aligned with their goal of expanding their online presence. Built on a foundation of trust and a deep understanding of Cheeky Devil Roaster’s operations, we conducted a thorough analysis of their digital touchpoints. From this, we developed a comprehensive strategy with a clear roadmap and digital metrics that closely aligned with their internal key performance indicators, ensuring a successful and measurable outcome.

We are thrilled to be collaborating with Cheeky Devil on an ongoing basis to enhance their overall digital marketing strategies, campaigns, and evolving approaches.

To effectively implement our strategies, we are utilizing various platforms, including:

• Google Ads
• Meta Ads
• YouTube Ads
• Display Advertising
• Remarketing Campaigns