Orangme

Services:

• Digital Design
• Digital Marketing
• Digital Strategy
• Web Development

Brief:

YAMASHITA is more than just a restaurant; it's a culinary destination where tradition meets innovation. Specializing in Japanese cuisine with a local Tasmanian twist, YAMASHITA elevates every dining experience with exquisite flavors and exceptional craftsmanship. With a passion for blending the best of local produce with authentic Japanese cooking methods, we bring together the art of fine dining with the warmth of a welcoming atmosphere. Embracing the spirit of Japanese culinary tradition, YAMASHITA invites all food lovers to explore the bold flavors and carefully crafted dishes that define our menu.

The Website

The YAMASHITA website project was a remarkable collaboration that leveraged the full expertise of the My IT Studio team, covering strategy, design, development, content creation, and marketing. As one of our most exciting ventures, we worked closely with YAMASHITA to bring their vision to life, ensuring the site was delivered on time and within budget. This project introduced key features that highlight YAMASHITA’s commitment to combining authentic Japanese cuisine with local Tasmanian flavors, providing an engaging, seamless experience for customers exploring their diverse menu. The platform reflects YAMASHITA’s dedication to offering a unique dining experience that celebrates both tradition and innovation.

The new YAMASHITA website features an advanced headless architecture, offering a major upgrade from the previous platform with several key enhancements:

• A sleek, modern, and user-friendly design that enhances the online dining experience.
• An intuitive menu filter, fully integrated, allowing customers to easily browse and discover their perfect Japanese-inspired dishes and beverages.
• Lightning-fast loading speeds—five times faster than the previous site—ensuring a seamless and enjoyable experience for all users.

Marketing:

During our collaboration with the YAMASHITA team on their website, it quickly became evident that our expertise in digital strategy and marketing aligned perfectly with their goal of enhancing their online presence. Built on a foundation of trust and a deep understanding of YAMASHITA’s brand and operations, we conducted a thorough analysis of their digital touchpoints. From this, we developed a comprehensive strategy with a clear roadmap and digital metrics that closely aligned with their internal key performance indicators, ensuring a successful and measurable outcome.

We are thrilled to be collaborating with YAMASHITA on an ongoing basis to enhance their overall digital marketing strategies, campaigns, and evolving approaches.

To effectively implement our strategies, we are utilizing various platforms, including:

• Google Ads
• Meta Ads
• YouTube Ads
• Display Advertising
• Remarketing Campaigns