Ezpctech

Services:

• Digital Design
• Digital Marketing
• Digital Strategy
• Web Development

Brief:

EZPCTech isn’t just a brand; it’s a trusted destination for tech enthusiasts where quality meets functionality. Specializing in high-performance keyboards and computer accessories, EZPCTech enhances every digital experience. With a blend of innovative technology and sleek design, we bring together the satisfaction of seamless performance with the comfort of expertly crafted gear. Embracing the latest in tech solutions, EZPCTech invites all users to experience the ease and style that define our products.

The Website

The EZPCTech website project was a major undertaking that leveraged the full expertise of the My IT Studio team, covering strategy, design, development, content creation, and marketing. As one of our most ambitious projects, we worked within a tight timeline to ensure delivery was both on budget and on schedule, enabling EZPCTech to transition seamlessly to their enhanced online platform. This project also introduced unique features that emphasize EZPCTech’s commitment to quality and accessibility, creating a user-friendly and engaging experience for customers exploring their range of tech products.

The new EZPCTech website features an advanced headless architecture, marking a significant upgrade from the previous platform and bringing key enhancements:

• A clean, modern, and user-friendly design that elevates the shopping experience.
• An intuitive Product Selector, fully API-integrated, making it easy for customers to browse and select the ideal tech accessories.
• Lightning-fast loading speeds—five times faster than the previous site—ensuring a smooth and efficient experience for all users.

Marketing:

During our collaboration with the EZPCTech team on their website, it quickly became clear that our expertise in digital strategy and marketing was ideally suited to support their goal of expanding their online presence. Built on a foundation of trust and a thorough understanding of EZPCTech’s operations, we conducted an in-depth analysis of their digital touchpoints. From this, we developed a comprehensive strategy with a clear roadmap and digital metrics closely aligned with their internal key performance indicators.

We are thrilled to be collaborating with EZPC on an ongoing basis to enhance their overall digital marketing strategies, campaigns, and evolving approaches.

To effectively implement our strategies, we are utilizing various platforms, including:

• Google Ads
• Meta Ads
• YouTube Ads
• Display Advertising
• Remarketing Campaigns