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Website case study

Mastex

A tailored digital experience designed around the client’s brand, audience and business goals.

Mastex
ClientMastex
LocationMount Waverley, VIC
IndustryTechnology Distribution & Wholesale
PlatformShopify
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Project overview

A digital presence built around the work

Mastex is an Australian technology distributor supporting resellers with gaming products, keyboards, input devices, accessories and specialised technology solutions. MY IT STUDIO created a trade-focused website that makes the company’s brands, product categories and reseller value easy to understand.

The finished platform connects product discovery with reseller applications, partner resources and direct enquiry pathways while maintaining a professional technology-led identity.

Services

Website Strategy Website Design Responsive Development Content Architecture

From challenge to solution

From business goals to digital experience

01 · The challenge

What the website needed to solve

Mastex needed to speak to resellers rather than ordinary retail customers. A wide mix of brands, solution categories and partner resources had to be organised clearly while communicating wholesale capability, local stock, support and the benefits of becoming a reseller.
02 · Our solution

A tailored approach built for the client

We developed a trade-oriented information architecture built around brands, solutions and partner needs. Vendor discovery, reseller applications, marketing resources and direct contact pathways were brought together in a consistent interface designed for quick scanning and business enquiries.

Key features

Thoughtful features, built with purpose

Important design and development features delivered as part of the project.

01

Brand and vendor directory

Technology brands are organised for quick discovery by prospective and existing resellers.

02

Reseller application pathway

A clear trade enquiry flow helps qualified businesses begin a partnership conversation.

03

Solution-based navigation

Products and capabilities are grouped around practical reseller and customer needs.

04

Partner resources

Marketing information and business support content are easier for trade customers to locate.

05

Wholesale-focused enquiries

Contact pathways are written and positioned for distributors, retailers and channel partners.

Mastex

The outcome

A stronger platform for future growth

The new website gives Mastex a stronger wholesale presence and a clearer way to present its distribution network. Resellers can explore brands and solutions, understand the available support and move directly into an application or enquiry pathway.
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About the client

The business behind the project

Mastex Corporation is an Australian technology distributor based in Mount Waverley, supplying resellers with selected consumer electronics, gaming products and technology accessories.
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Mastex

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