New piece
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Overview: Welcome to New Piece, a brand committed to providing innovative furniture for those who appreciate both style and design. We curate exclusive, original works from the next generation of designers, showcasing forward-thinking designs that enhance modern homes. At New Piece, we believe that furniture is more than just functional; it's a harmonious blend of art and practicality, reflecting unique design narratives and cultural influences.
Outcome: Partnering with talented designers, New Piece creates iconic furniture for contemporary homes and workplaces, utilizing the finest materials and exceptional craftsmanship. From sturdy hardwoods and luxurious leathers to sustainable fabrics, every detail is a testament to our commitment to quality. Our focus on delivering an outstanding shopping experience ensures that from the moment you enter our showroom or visit our online store, you receive seamless support and service. We understand that great design encompasses not only the product but also every interaction with our customers. At New Piece, we are dedicated to design-driven innovation, fostering spaces that express individuality while maintaining comfort and functionality. Join us on our design journey, and let's explore new possibilities for your space together.
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Services:
- Digital Marketing
- Digital Strategy
- Web Development
Brief:
New Piece is more than just a furniture brand; it's a trusted destination for those who value both design and functionality. Specializing in innovative, high-quality furniture, New Piece transforms every space with unique, forward-thinking pieces crafted from the finest materials. With a passion for craftsmanship and a commitment to originality, we create designs that seamlessly blend style with practicality. Whether it's statement furniture, timeless home essentials, or luxurious office pieces, New Piece invites you to discover the perfect combination of beauty, comfort, and individuality in every item we offer.
The Website
The New Piece website project was a remarkable collaboration that utilized the full expertise of the My IT Studio team, covering strategy, design, development, content creation, and marketing. As one of our most exciting endeavors, we worked closely with New Piece to meet their objectives, ensuring the website was delivered on time and within budget. This project introduced key features that highlight New Piece's commitment to design-driven innovation, providing an engaging and seamless experience for customers exploring their curated collection of high-quality, forward-thinking furniture. The platform not only showcases their unique pieces but also reflects their passion for creating beautiful and functional spaces.
The new New Piece website features a cutting-edge headless architecture, providing a significant upgrade from the previous platform with several key enhancements:
- A sleek, modern, and user-friendly design that enhances the online shopping experience for customers exploring high-end furniture.
- A personalized Product Selector, fully integrated with advanced APIs, making it easy for customers to find and choose the perfect pieces to elevate their living spaces.
- Remarkably fast loading speeds—five times faster than the previous site—ensuring a smooth and enjoyable browsing experience for all users.
Marketing:
During our collaboration with the New Piece team on their website, it was clear that our expertise in digital strategy and marketing perfectly aligned with their vision of elevating their online presence. By fostering a foundation of trust and developing a deep understanding of New Piece's brand and operations, we conducted a thorough analysis of their digital touchpoints. This enabled us to craft a comprehensive strategy with a clear roadmap and digital metrics that closely aligned with their internal key performance indicators, ensuring the project's success and measurable outcomes.
We are thrilled to be collaborating with New Piece on an ongoing basis to enhance their overall digital marketing strategies, campaigns, and evolving approaches.
To effectively implement our strategies, we are utilizing various platforms, including:
- Google Ads
- SEO Optimization
- Blog Updates
Have a project in mind?Let’s talk.